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  • Christopher H. Loo, MD-PhD

The Power of Branding

by: Christopher H. Loo, MD-PhD

 


 

Hey guys!


Welcome back to another weekly newsletter.


Just got back from vacation with the family visiting Universal Studios in Orlando, and getting back into the swing of things.


I’m excited for 2023 and what it has to offer.


On this trip, it struck me about the power of a brand. The most recognizable brands in the world include: Nike, Coke, Starbucks, McDonalds, Marvel, Disney, DC, Apple, Google, Meta, athletes, movie stars, musicians, artists, and celebrities.


The reason why these companies have stuck around for so long is that they have powerful brands. They have loyal followings in the millions. People that will stay up all night, wait in line in freezing cold weather and pay thousands of dollars to support their brands and communities.


Big companies understand this. Billions of dollars are poured out into marketing, advertising, promotionals, brand awareness. It is why advertising, sponsorships, brand partnerships are so valuable. Professional athletes understand this. Tiger Woods, Michael Jordan.


So what is a brand? A brand is what you or your company is known for. It can be for a superior product, service, efficiency, innovation. It is what your customers and loyal followers say about you.


It is your reputation. It is what you stand for.


With a strong following you can then monetize your brand through selling tickets, merchandise, movies, songs, or any form of content associated with your intellectual property.


Web2 creators have leveraged social media to create a strong brand, created a following, and utilized this to become Instagram, TikTok, YouTube, SnapChat, Podcasting, blogs, authors, professional speakers and other types of influencers.


The power of building a meaningful brand is that it is now more powerful than ever in the business sense. Companies can get wiped out from business and economic cycles, other competitors, regulation, technological disruption, and others. But the companies that stand the test of time have strong and powerful brands. Brands can not be replicated, copied. It is your intellectual property.


This is why companies such as Disney that have unique brands


The companies that survive in the next era will have to incorporate creators, Web3, NFT’s, blockchain technology. A great case in point is Yuga Labs, which is developing some of the first notable brands in the Web3 era including Bored Ape Yacht Club (BAYC), Mutant Ape Yacht Club (MAYC), Bored Ape Kennel Club (BAKC), MeeBits, OtherSide, CryptoPunks.


These brands will no doubt give rise to Web3 movies, books, stories, games, merchandise, and other forms of intellectual property in the future.


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