top of page

Decoding the Financial Blueprint for Small Business Success: Insights from Colin Sanburg




Entrepreneurship is a journey filled with challenges, decoding the financial blueprint, but perhaps none as daunting as mastering the financial intricacies of running a business. In my recent conversation with Colin Sanburg, the founder of FinElevate and a seasoned entrepreneur, we peeled back the layers of what it truly means to navigate the financial labyrinth of small business ownership. Colin's unique journey from reviving a struggling family business to founding a strategic accounting firm run by MBAs, not CPAs, offers a wealth of knowledge for any business owner seeking financial clarity and success.

Transforming Financial Adversity into Success:

Colin's entrepreneurial path began at the age of 21, taking on a family business that was on the brink of financial collapse. Through years of trials and tribulations, Colin transformed the business, turning dire challenges into profound opportunities for growth. This experience was the cornerstone of his financial acumen, teaching him the critical importance of cash flow management, profitability, and strategic financial planning.

FinElevate: A New Era of Strategic Accounting:

Colin's brainchild, FinElevate, stands as a testament to his innovative approach to business finance. Discontent with traditional accounting practices that merely categorized expenses without adding value, he envisioned a firm where MBAs leveraged their strategic insights to elevate accounting beyond its traditional bounds. At FinElevate, accounting isn't just about balancing books; it's about scoring a business's financial health and employing a robust playbook of over 450 best practices to write a new narrative of success.

Key Takeaways from Our Conversation:

  1. The Power of Financial Focus: Colin emphasized that no business, small or large, can survive without a keen focus on finances. Many entrepreneurs overlook this aspect, focusing more on products or marketing, but Colin's experiences highlight that financial mastery is the bedrock of sustainable business growth.

  2. Challenges as Learning Opportunities: Colin shared how his toughest times, particularly with his first business, were pivotal in realizing the need to step up the financial game. These moments are not just obstacles but opportunities to learn and innovate.

  3. The Role of Education and Continuous Learning: Even as a successful business owner, Colin went back to school to pursue an executive MBA. This decision underscores the importance of continuous learning and adapting, especially in the ever-evolving landscape of business and finance.

  4. The Importance of Community and Networking: Starting several mastermind groups and engaging in hundreds of advisory sessions, Colin discovered the immense value of community support, networking, and sharing experiences with fellow entrepreneurs.

  5. Revolutionizing Accounting Practices: Colin's approach to accounting—focusing on adding value through strategic insights and best practices—is a game-changer for small businesses. It transforms accounting from a necessary back-office function to a front-line strategic tool.


My conversation with Colin Sanburg was more than just enlightening; it was a deep dive into the essence of what makes businesses thrive financially. His journey from a young entrepreneur grappling with a financial crisis to a visionary leader revolutionizing small business finance is a powerful narrative that resonates with every business owner seeking to carve a path of success in the tumultuous world of entrepreneurship.

This is an opportunity to engage with a financial strategist who has not only talked the talk but walked the walk in the world of business finance.

Click here to hear the rest of the interview, follow us on the podcast!

Join Our Thriving Communities:

Help Support the Blog: CashApp, Venmo, or Buy Me a Coffee


bottom of page