Christopher H. Loo, MD-PhD
Revolutionize Your PR Strategy: Jason Cercone's Winning Approach to Podcast Guesting
In this podcast interview, I had the pleasure of speaking with Jason Cercone, a brand evolution expert and thought leader in the podcasting world. Jason provided valuable insights and tips on how entrepreneurs and professionals can leverage podcast guesting to grow their brand and establish themselves as thought leaders in their respective fields.
Jason emphasized the importance of finding the right podcasts to appear on that align with your objectives as a guest. He explained that by targeting the right podcasts, you can maximize the value of each guest appearance and establish thought leadership in your niche. Jason also stressed the importance of researching the podcast beforehand to ensure that the audience aligns with your target market.
Another key takeaway from our discussion was that podcasts are the world's greatest digital networking platform. By appearing on a podcast, you have the opportunity to connect with people all over the world who share similar interests and passions. Jason explained that as a guest, you're not just sharing your expertise with the host and their audience, but you're also building relationships with potential clients, collaborators, and advocates.
Jason also discussed the benefits of podcast guesting for PR agencies and their clients. He explained that by leveraging podcast guesting as part of a comprehensive PR strategy, agencies can help their clients reach a wider audience, establish thought leadership, and drive more traffic to their website. Jason provided comprehensive training, support, and strategy to agents to ensure their clients get the most from their podcast guesting efforts.
When it comes to pitching yourself as a podcast guest, Jason highlighted some common mistakes that many professionals make. He emphasized the importance of crafting a compelling pitch that demonstrates your value as a guest and aligns with the podcast's objectives. He also cautioned against going into full-blown sales mode, interrupting the host, or going on tangents that have nothing to do with the purpose of the show.
In addition to his insights on podcast guesting, Jason shared his thoughts on the importance of authority and elevating thought leadership status in any space. He emphasized that by establishing yourself as a thought leader in your field, you can attract more clients, charge higher rates, and differentiate yourself from the competition. He stressed the importance of consistently producing valuable content and being visible in your niche to establish thought leadership status.
Finally, Jason shared some of the most powerful benefits of podcasting that many people overlook and ignore. He explained that while download numbers are a skewed vanity metric, the real power of podcasting lies in the relationships you build with your audience and fellow podcasters. He also emphasized that the skills developed and utilized on podcasts, such as speaking skills and storytelling, can translate to other areas of life and business.
In conclusion, my conversation with Jason Cercone provided a wealth of valuable information for anyone looking to leverage podcast guesting to grow their brand and establish themselves as thought leaders in their field. Jason's expertise and insights on finding the right podcasts, crafting a compelling pitch, and establishing thought leadership status were particularly valuable. I highly recommend this interview to anyone looking to maximize the value of the podcast platform and take their brand to the next level.
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