Concierge Medicine Forum (Atlanta, GA)
I recently came back from a working “vacation” where I gave a speech about “Leveraging Social Media to Pandemic-Proof Your Business”.
The event was hosted by the Concierge Medicine Forum and organized by Michael Tetreault (editor). The conference was held in Cumming, a suburb north of Atlanta, Georgia.
Cumming, GA
I previously worked with Michael on a 2-part YouTube series back in 2021 discussing mindsets critical for entrepreneurs, and different options for revenue streams.
Michael Tetreault (editor)
Concierge Medicine Forum is an annual conference that attracts clinicians and healthcare professionals from various specialties either getting started or growing their existing clinical practices. Numerous sponsors, startups, and exhibitors congregate to share ideas and network with each other.
What is concierge medicine?
Concierge medicine, also known as retainer medicine, is a direct relationship between a patient and a primary care physician where the patient pays an annual fee or retainer, in addition to other charges.
In order to comply with existing rules and regulations, the services rendered are for non-urgent, elective, non-essential services traditionally outside of the scope of existing Medicare-Medicaid regulations.
Concierge medicine attracts a patient population where time and convenience are of greater importance, and are thus more likely to pay the annual fee, that is not reimbursed by traditional insurance.
What is the difference between concierge medicine and direct primary care?
This is in stark contrast to the DPC (direct primary care) model where primary care billing and payment is made between patients and medical providers, without sending claims to insurance providers.
My experience:
Social media has been a huge innovation for entrepreneurs to grow and scale their businesses.
No other innovation allows the leverage, 24/7 marketing, passive, global reach for a fraction of the cost, and lowest barriers to entry.
Schedule - Closing (Day3)
Top 3 Takeaways:
Serve your audience and customer
Focus on providing value.
Focus on the customer journey and experience.
What are their pain points, aspirations?
What are various aspects of the customer journey result in “hiccups” and “inefficiencies” that can possibly be remedied?
What can you possibly do as an entrepreneur to remedy or optimize the customer experience? Examples include SouthWest Airlines, Apple.
The little things do matter
Small nuggets of wisdom, inspiration, or motivation.
The details matter.
Attention to details demonstrates your thoughtfulness and care.
It’s all about service —
The conference was an intimate setting with individuals focused on helping others.
During freetime, there was time to explore, network, and hang out with colleagues and friends.
Colleague outing at Cherry Street Brewing (Cumming, GA)
Summary:
You can accomplish a lot with individuals with the same vision, goal, and purpose. It was an excellent business vacation, and an overall excellent experience networking with other colleagues, healthcare providers, professionals, startups, and sponsors. Definitely check out this conference for 2023.
Selfie right before my “closing” presentation!
Christopher H. Loo is a retired physician and founder, Financial Freedom for Physicians. He became financially free at the age of 29, and retired early at the age of 38, as a result of making strategic investments after the 2008 financial crisis. A graduate of the MD-PhD program offered jointly through the Baylor College of Medicine and Department of Bioengineering at Rice University, he is the author of “How I Quit My Lucrative Career and Achieved Financial Freedom Using Real Estate”, and is the host of the Financial Freedom for Physicians Podcast. He is a regular contributor to KevinMD and has spoken about the importance of financial literacy for Passive Income MD, the White Coat Investor, Board Vitals, SEAK Non-Clinical Careers, SoMe Docs, Doximity, Medpage Today, FinCon, and other high-profile financial brands geared towards high-income professionals.