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Navigating the Financial Landscape with Brian Thorp: Insights from the Founder of Wealthtender



In a time where financial stability seems elusive for many, Brian Thorp, the founder and CEO of Wealthtender, is on a mission to guide individuals towards a path of financial security and freedom. With over 25 years of experience in the financial services industry, Brian is leveraging technology to help people find the right financial guidance tailored to their individual needs. We sat down with the visionary behind Wealthtender to delve deep into the world of financial advisory.

The Birth of Wealthtender

Brian Thorp took a leap of faith when he left a high six-figure financial services career in Texas to launch Wealthtender. Operating remotely from a small beach town in Mexico or Miami, Brian embodies the freedom he wishes for others — financial, time, location, and health freedom. His journey, fueled by a "YOLO" spirit, is a testament to his belief that everyone deserves access to financial advice they can trust.

The Human Element in Financial Advisory

In the digital age where artificial intelligence is making waves, Brian stands firm on the belief that when it comes to financial advice, nothing beats the human touch. He emphasizes the irreplaceable value of human insight, understanding, and trust in managing financial matters. His mantra, "Not artificial intelligence. Actual intelligence." speaks volumes about his approach to financial advisory.

The Evolving Landscape of Financial Advisory Services

We are on the verge of a significant shift with the Securities and Exchange Commission considering allowing financial advisors to market their services using client ratings and reviews. Brian shares insights on what to look for and avoid when this change comes into effect, encouraging individuals to be discerning and to prioritize advisors who truly understand their individual needs and circumstances.

Building Wealthtender Amidst a Pandemic

Launching a business during a pandemic, especially from a small Mexican beach town, comes with its own set of challenges and rewards. Brian shares his experiences and the lessons learned, offering a glimpse into the resilience and determination it takes to build a startup in unprecedented times.

Key Takeaways from the Conversation

Throughout our enlightening conversation, Brian touched upon various pertinent topics, including:

  • The Pros and Cons of Hiring a Remote Financial Advisor: In a post-pandemic world, does it still make sense to hire a financial advisor based on geographical proximity?

  • Financial Coaches vs. Financial Advisors: Understanding when to opt for a coach and when to seek an advisor.

  • DIY Investment: Brian shares his perspective on being a do-it-yourself investor versus hiring a financial advisor, helping listeners weigh their options effectively.

  • Access to Affordable Financial Help: Tips on how individuals with limited resources can access free or low-cost help from financial professionals.

  • Leveraging Online Tools: Brian discusses the benefits of subscribing to financial blogs and podcasts and how to make the most of online financial tools and apps.


Brian Thorp and Wealthtender, navigating the Financial Landscape, offer a beacon of hope, guiding individuals towards a path of financial security and freedom. By championing the cause of actual intelligence over artificial intelligence in financial advisory, Brian is steering people towards making informed decisions that resonate with their unique financial landscapes.

Join us as we explore the world of financial advisory with Brian Thorp, a visionary dedicated to helping others achieve less money stress and more financial freedom. It's not just about finding a financial advisor; it's about finding the right one. With Wealthtender, you are encouraged not to settle for less with your money.

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