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Sensemaking in the Age of Junk Information: A Conversation with Alex Fink (The Otherweb)



Sensemaking in the Age of Junk Information: A Conversation with Alex Fink


In today's digital era, we find ourselves inundated with an overwhelming amount of information. Yet, amidst this information explosion, it seems that we are struggling to make sense of it all. Perception systems expert, Alex Fink, has devoted his life to tackling this pressing issue by working towards ridding the world of junk information. In this blog post, we delve into our enlightening conversation with Alex, exploring the challenges we face, the role of tech companies, and the potential of AI in promoting better information.

The Rise of Junk Information:

Alex emphasizes that the consumption of junk information is the most significant problem humanity currently faces. Junk information refers to content that lacks value and fails to contribute meaningfully to our understanding of the world. Clickbait and sensationalism have perpetuated a race to the bottom, compromising the quality of the information we consume. This trend not only hampers our ability to make informed decisions but also obstructs our problem-solving capabilities.

Differentiating Junk from Misinformation:

During our conversation, Alex clarifies the distinction between junk information and other related terms such as fake news and misinformation. While fake news and misinformation are deliberately misleading, junk information encompasses any content that fails to provide genuine value. Recognizing this distinction is crucial in comprehending the depth of the problem and the potential risks associated with consuming junk information.

The Role of Tech Companies:

Tech companies have played a significant role in shaping our information landscape. Alex acknowledges that while they may have contributed to the problem, they can also be part of the solution. By designing algorithms that prioritize quality over engagement, tech companies can help combat the spread of junk information. Transparency in algorithmic processes is another crucial aspect, enabling users to understand why certain content is presented to them and encouraging accountability.

The Promise of AI:

In our conversation, we also explore the potential of artificial intelligence (AI) as a tool to promote better information. While acknowledging the risks involved, Alex highlights the power of AI in combating junk information when employed effectively. AI can assist in filtering and verifying information, aiding individuals in making more informed choices. However, cautious implementation and ongoing vigilance are necessary to mitigate potential pitfalls.

Empowering Sensemaking:

Ultimately, our conversation with Alex underscores the urgent need for sensemaking in the face of junk information. It is not enough to passively consume information; we must actively engage in critical thinking and evaluate the sources we rely on. Education plays a pivotal role in equipping individuals with the skills to discern reliable information from junk. By promoting a culture of mindful consumption and critical analysis, we can contribute to a more informed and empowered society.


The conversation with Alex Fink sheds light on the pervasive issue of junk information and the importance of sensemaking in today's world. We must confront the challenges posed by junk information and actively seek to promote better information consumption practices. By recognizing the role of tech companies, harnessing the potential of AI, and nurturing a sense of personal responsibility, we can begin to address this complex problem. Let us embark on this journey towards a more informed and discerning society, one where sensemaking prevails over the overwhelming sea of junk information.

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